JIBS Book Review - Global Firms and Emerging Markets in an Age of Anxiety
نویسندگان
چکیده
The fall of the Iron Curtain in 1989 sparked a wave of economic and political liberalization all over the world. Main beneficiaries of this development have been countries in Central and Eastern Europe and Asia, whose societies and markets have embarked on a reform path to a democratic society and market economy. Economies in Latin America and Africa have also been forced to reconsider their economic models in order not to be left behind in this current wave of globalization. The opening of these markets ignited interest among the Western world in emerging economies again. MNCs from developed countries, lured by the high market growth rates and low production costs, rushed into these markets, built local operations and so helped to integrate them into the world economy. Given the significant repercussions of this phenomenon on the world economy, it is no surprise that the emerging markets topic has gained new importance in IB research today.
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